Learn how to talk the talk.

ALL ABOUT DIAMONDS.

Carat

The weight of a diamond is measured in carats. One carat is divided into 100 parts called “points,” 1 ct. = t.00; ½ ct. = .50. The value of two diamonds of the same weight can vary greatly depending on the color, clarity and especially the cut.

Clarity

Practically all diamonds contain naturally occurring internal characteristics called inclusions. Diamond clarity refers to the absence of these inclusions and blemishes. Diamonds without inclusions are rare, and rarity affects a diamond’s value. Using the GIA International Diamond Grading System™, diamonds are assigned a clarity grade that ranges from flawless (FL) to diamonds with obvious inclusions (I3).

Color

Diamond color is all about what you can’t see. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value. (The exception to this is fancy-color diamonds, such as pinks and blues, which lie outside this color range.)

Cut

When you think of the cut, you probably think of the shape of the diamond. This is only partially correct. While cut does refer to the shape, it also refers to the proportions of how the diamond is actually cut. As a value factor, cut refers to a diamond’s proportions, symmetry and polish. It fuels the diamond’s fire, sparkle, and brilliance.

IDEAL CUT - The Ideal Cut Diamond describes a round brilliant diamond that has been cut to exact and mathematically proven proportions. Its symmetry, with 58 exactly placed facets, produces the ultimate in luster and beauty. When a diamond is cut to the ideal proportions, all of the light entering from any direction is totally reflected through the top and is dispersed into a display of sparkling flashes and rainbow colors.

PREMIUM CUT – A Premium Cut diamond demonstrates subtle variations from the Ideal Cut. Although dimensional differences affect a diamond’s reflection of light, a Premium Cut still achieves a harmonious balance between its proportions and the display of brilliance.

SHAPE – Diamonds not cut into a round brilliant shape are considered fancy cuts. Fancy cuts include cushion, princess-cut (square), heart, pear, trillion, radiant, Asscher (square step-cut), marquise, oval, triangle and emerald.

Stones for every occasion.

THE STORY BEHIND YOUR GEMSTONE.

Birthday

January

GARNET

February

AMETHYST

March

AQUAMARINE

April

DIAMOND

May

EMERALD

June

ALEXANDRITE

July

RUBY

August

PERIDOT

September

SAPPHIRE

October

OPAL

November

TOPAZ

December

ZIRCON

Anniversary

1st: Gold

2nd: Garnet

3rd: Pearls

4th: Blue Topaz

5th: Sapphire

6th: Amethyst

7th: Onyx

8th: Tourmaline

9th: Lapis Lazuli

10th: Diamonds

11th: Turquoise

12th: Jade

13th: Citrine

14th: Opal

15th: Ruby

16th: Peridot

17th: Watches

18th: Cat's Eye

19th: Aquamarine

20th: Emerald

21st: Lolite

22nd: Spinel

23rd: Sapphire

24th: Tanzanite

25th: Silver Jubilee

26th: Star Sapphire

30th: Pearls

35th: Emerald

39th: Cat's Eye

40th: Ruby

45th: Sapphire

50th: Golden Jubilee

52nd: Star Ruby

55th: Alexandrite

60th: Diamond Jubilee

65th: Star Sapphire

75th: displaymond

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